The art of simplicity, the ease of effortless style
A modern, timeless wardrobe for every day
Founded in 2016 around a collection of cashmere knits celebrated for their quality, Alexandra Golovanoff has since developed a complete wardrobe, from denim to tailoring, from leather goods to activewear, where refined proportions, materials and colours come together in impeccable elegance and effortless chic.
The pieces you need. The ones that naturally fit into your wardrobe. The ones you put on without thinking, and that make the whole silhouette work.
A mix of Parisian comfort and modern style, with sweaters, jackets, trousers and sets that are well cut, easy to wear and full of subtle details: beautiful colours, fine materials and relaxed elegance.
Cool, but chic. Never forced.
A complete wardrobe where every piece works easily with the others. Clothes for walking, working, travelling and living freely.
"Clothes should not be the first thing you notice. The woman wearing them should be.”
Alexandra Golovanoff
Alexandra Golovanoff has always been drawn to beauty and style. After years spent meeting and interviewing the people who shape fashion, she created a wardrobe with a simple idea in mind: clothes should make women feel comfortable, confident and themselves.
Colors and effortless simplicity are at the heart of her work. Each shade is chosen to brighten the complexion, bring out the eyes and reflect each personality.
Every piece is designed to be easy to wear, elegant and natural.
The Golorama was imagined as a living colour guide, helping everyone find the shades that feel most like them.
Loyalty at the heart of everything
At Alexandra Golovanoff, loyalty is not an empty word, but a daily practice. Since the beginning, we have chosen to work with the same partners, from yarn mills and manufacturers to artisans. This continuity creates mutual trust, the essential foundation for exceptional quality.
Essentials to keep for life
Building a wardrobe with the right essentials means choosing pieces that stand the test of time.
A sweater passed from mother to daughter, borrowed by a daughter from her mother. Cuts that move across generations. Colors that never age. A style that never goes out of fashion because it never tries to be fashionable.
The essence of materials
Timeless pieces, a style that never goes out of fashion, and quality that lasts.
Every material is carefully selected. Every workshop is chosen for its excellence. From cashmere to cotton, from linen to denim, from leather to terry cloth, the same attention and care go into every collection.
Cashmere
Cashmere is the founding material of the Maison. Our yarns come from Loro Piana, the most prestigious Italian mill.
The cashmere is sourced from the high plateaus of the Gobi Desert, in the Alashan region, where Hircus goats produce one of the finest fibres in the world. It is harvested once a year, by hand, through combing.
This spinning expertise has been passed down for four generations, with around forty quality checks carried out on each batch.
Leather
Introduced in 2025, our leathers are selected in Italy for their softness and quality. They are crafted in Mauritius and Morocco in human-scale workshops that respect people, the environment and the materials themselves.
Our leather wardrobe naturally completes the Alexandra Golovanoff silhouette.
Denim, Corduroy
Entirely crafted in France, our denim is worked in both raw and washed finishes, combining exceptional craftsmanship with an effortless, timeless aesthetic.
Cotton, linen and terry cloth
They make up the summer wardrobe: T-shirts, polos, dresses, tops and skirts.
Natural, breathable materials, chosen for their hold, their softness and their ability to take colour beautifully.
Fibres that move with the body without restricting it, from the beach to the city.
Openwork knit, jersey and lurex
Party pieces: every new material enters the collection with the same idea in mind. It must be beautiful, comfortable to wear, and made to last.
Fabrics and yarns
Whether cashmere yarns, cashmere fabrics, cotton, linen, denim or leather, every material is selected with the same rigour. Each one is chosen for its quality, origin and respect for the environment.
Craftsmanship
Each piece is made using manual or automated techniques, depending on the style and material.
The greatest care is given to the finishes, seams and construction of every garment.
The finishing
Each piece goes through finishing stages specific to its material: controlled washing for knitwear, fading for denim, softening for leather.
This is the step that gives each piece its final quality.
Our commitment
The fair price
The best quality at the fairest price. Nothing more, nothing less.
Every link in the chain has its place and its value. Every piece has a real cost: the time it takes to do things well, and the cost of truly high-quality raw materials.
A fair price cuts no corners and inflates nothing. It reflects the true value of what you wear.
It is as simple as that: everyone finds their rightful place.
No excessive margins. No compromise on materials. The price reflects what the garment truly is. And when every link in the chain is respected, quality follows naturally.
Off the beaten track, yet in just the right places.
Designed by the Brio agency under the direction of Éléonore Golovanoff, these spaces reveal a curated selection of furniture by François and Luna Laffanour.
Both places to live and places for fashion, our boutiques are rooted in the reality of a woman who works and travels. Here, she builds her wardrobe with the same care she brings to her home: with sure taste, clear intention and complete freedom.
