This Privacy Policy is designed to inform you about our practices regarding the collection and processing of your personal data.

The alexandra website is controlled by AG Tricots, hereinafter referred to as "we" or "us" in this Privacy Policy. We are the controller of this website and have our registered office at 5 rue de Varenne, 75007 Paris.

It is important that you read this privacy policy to be fully informed of how and for what purpose we use your data.

In accordance with the provisions of Law No. 78-17 of 6 January 1978 on information technology, files and freedoms, the site has been declared to the CNIL (Commission Nationale Informatique et Libertés).

Scope of application

This privacy policy describes our practices for collecting, using, disclosing, storing and protecting your personal data as defined by the General Data Protection Regulation. It applies to any visit from a computer or telephone to Alexandra during which this Privacy Policy appears.

By visiting from a phone or computer and registering an account, you agree to the terms of this Privacy Policy.

Alexandra Golovanoff France is the controller of the processing of your personal data and as such is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

Collection and cookies

We collect, process and store personal information from you and the devices you use when you visit on a phone or computer, when you conduct transactions, when you register for an account and when you interact with our services.

The personal information we collect includes the following:

Content you generate when interacting with our customer service team, including contact information requested to verify your identity;

Device identifiers such as IP addresses, cookie identifiers, idfas and other device identifiers, as well as geolocation information, iot technologies and login information such as statistics on your page visits, traffic to and from sites, referral urls, advertising data, your browsing history, email addresses with fingerprints, and your login information.


We use the personal information we collect to: provide and improve our services; contact you about your account; provide customer service; provide you with personalized advertising and marketing; and detect, prevent, mitigate, and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, support and customer satisfaction to enable us to fulfil our contract when your contact and transactional information is processed.

Legally, we are not allowed to keep personal data longer than is necessary to fulfil the purpose for which we collected it. The retention period may therefore be different depending on the processing activity. For marketing purposes for which you have given us your consent, we retain your contact data for as long as you do not withdraw your consent.

Finally, your bank details are never in our possession. Transactions are processed entirely through the secure payment module of our partner Systempay.

You can send your request for support services rights to or if your customer account interface:

the right of access: your right to obtain confirmation of your personal data, and, if applicable, to access your personal data and obtain details of the nature of the processing.

the right of rectification: your right to obtain rectification of inaccurate personal data.

the right to portability: your right to receive personal data from us, in a structured, commonly used and computerised format, in order to transfer it to another platform.

the right to be forgotten: your right to have your personal data deleted.

the right to restrict processing: your right to effectively block your data; to store it and to stop processing it.

the right to object: your right to object to the way in which your personal data is processed, including your right to object to our method of profiling in this privacy policy.

Preference management

If you do not wish to receive marketing communications, you can unsubscribe via a link in the email you receive, or by emailing us at

Disclosure and security

We never disclose your personal information to third parties for marketing purposes.

We protect your information with measures to reduce the risk of loss, unauthorised access and use, disclosure and modification.

We minimize the amount of personal information we disclose to the amount directly relevant and necessary to accomplish the identified purpose.

In doing so we may disclose your personal information to authorised third party service providers who assist us in providing our services as

Payment service providers to facilitate purchases

Order processing providers to facilitate order management, packaging and delivery

Marketing and advertising providers to personalise your experience

We protect your information with measures that minimise the risk of loss, misuse, unauthorised access, disclosure and modification.


If you have any questions about this privacy policy, please contact:

You have the right to lodge a complaint with the national data protection authority.

It is important that the personal data we hold about you is accurate and up-to-date. Please inform us of any changes to your personal data in the course of our relationship.